ELA paywall — round 4: F1 lineage + your pricing rules

All three descend from F1. New rules applied everywhere: per-week normalization (24.99 / 18.46 / 14.42 a week) with the billed amount always adjacent, exact savings vs weekly (42% / 26%), full annual anchor, Restore Purchases + legal on every screen.

Research verdicts folded in:
F1 base beside G1, G2, G3 and sheets
Minimal delta from F1

G1 — Per-week grid

F1 intact; the annual hero row leads "AED 14.42 a week" with "Billed once a year — AED 749.99" beneath + Save 42%. Sheet rows carry 18.46 / 24.99 a week with billed sublines.

CTA note: the weekly-led button was tested and reverted — billed amount now leads, per-week as subline (3.1.2).
Tests
  • Your per-week normalization rule, isolated
  • Cleanest A/B against F1
Open ↗ · Sheet ↗
Carousel + sheet doubts, answered

G2 — Static stack, all visible

The carousel becomes three fixed illustrated rows (same art, no swiping); all three intervals visible inline with per-week leads, billed sublines, both badges. Nothing hidden.

Tests
  • Static value stack (the research's fallback answer)
  • No-sheet alternative — your dropdown doubt
Open ↗
Value framing

G3 — Months-free story

Auto-advance-styled carousel; the annual badge reads "OVER 2 MONTHS FREE" with the honest math line; outcome CTA "Start protection — AED 749.99 per year".

Watched framing: keep the honest-math line if this wins — a documented rejection exists for unsubstantiated "months free".
Tests
  • Months-free vs Save-42% as the annual hook
  • Auto-advance carousel treatment
Open ↗ · Sheet ↗
The base

F1 — Protection stack, refined (round 3)

Your pick. Note: F1 itself still lacks the Restore Purchases line and per-week pricing — G1 is effectively "F1, corrected".

Links
Open ↗ · Sheet ↗ · Round-3 board

Archives: round 3 · round 1 · shipped control. Research: r4-research.md in the repo design dir (carousel/sheet/CTA verdicts + Adapty vision catalogue).