ELA paywall — round 3: the finalists

Built from your shortlist (V6 + V10, with V7's sheet as the selection surface) + the last-30-days research: two visible choices beat three, hidden-plan sheet validated, annual + monthly-equivalent + savings badge as the hero stack, imagery as a tested conversion lever (+31%/+64% in the documented case). Each finalist shows its sheet-open state alongside.

Evolved from V6

F1 — Protection stack, refined

Dark. The illustrated value carousel leads; below it exactly TWO choices — the pre-selected Annual hero row (62.50/mo equivalent, Save 42%) and "More ways to pay" opening the sheet.

Research applied

Two-visible-options + hidden-plan sheet
Value proof before price (Life360 architecture)

Open ↗ · Sheet ↗

Evolved from V10

F2 — Big number, illustrated

Light with a dark vignette card. The enormous price stays the hero; the weak checkmarks became one composed night-vignette (keyhole between the member and the night); segments became "Annual · Change" → sheet.

Research applied

Illustration as the conversion lever (+31%/+64% case)
Hidden-plan sheet; assurance at the CTA

Open ↗ · Sheet ↗

V6 × V10 × V7

F3 — The hybrid

Light and airy. Value headline → one wide response-arc band (LOCATED / NOTIFIED / ENGAGED) → the big number with equivalent + saving → "Annual billing · Change" → CTA. No lists anywhere.

Research applied

Single-vignette value proof; big-number clarity
Hidden-plan sheet; copy hierarchy per research

Open ↗ · Sheet ↗

Parents & archives: V6 · V10 · V7 sheet · shipped control · round 1 (archived). Mobbin note: MCP auth is still refusing all connections despite re-auth — finalists used the research digest + cached Mobbin precedents; a fidelity pass against live captures is a 5-minute job once auth sticks (may need a session restart).